Why is Google My Business Essential for Attorneys?Ī Google My Business listing is a branch of local SEO that targets prospective clients in your law firm’s local area via organic search. In this guide to local SEO for lawyers, we’ll teach you how to optimize a Google My Business listing for your law firm and generate better results with unique tips you might not have heard before. You, as a reputable business owner, could be used to providing many features and types of information on your legal website, but Google now has tools that can allow you to provide that valuable content from inside their own search results. There is, however, a digital tool available that will allow you to provide valuable resources in a way that makes Google more likely to send search traffic your way: this tool is known as Google My Business.Ĭompanies, such as Facebook, Google, and others want to keep users inside their walled gates, instead of watching them and the money they represent click through to external websites. But perhaps you've heard me say that traditional search engine optimization (SEO) and website updates are becoming less crucial than they have been in the past. This material may not be published, broadcast, written or redistributed.You already have a digital marketing strategy for driving potential clients toward your website. As part of this process, all details will be made public before any tech giant is designated under the act,” said Scaffidi. “The tech giants do not have obligations under the act immediately after Bill C-18 passes. The Online News Act requires both companies to enter into agreements with news publishers to pay them for news content that appears on their sites if it helps the tech giants generate money. Meta is already undergoing a test that blocks news for up to five percent of its Canadian users, and Google ran a similar test earlier this year. The company didn’t provide comment on the matter. Laura Scaffidi, a spokesperson for the minister, said Rodriguez was set to have a meeting Thursday afternoon with Google, which has hinted that removing news links from its popular search engine is a possibility. It later struck deals with Australian publishers. In 2021, it briefly blocked news from its platform in Australia after the country passed legislation that would compel tech companies to pay publishers for using their news stories. Meta, which is based in Menlo Park, California, has taken similar steps in the past. Tech giants including Meta and Google have been blamed in the past for disrupting and dominating the advertising industry, eclipsing smaller, traditional players. Legacy media and broadcasters have praised the bill, which promises to “enhance fairness” in the digital news marketplace and help bring in more money for shrinking newsrooms. “We have repeatedly shared that in order to comply with Bill C-18, which was passed today in Parliament, content from news outlets, including news publishers and broadcasters, will no longer be available to people accessing our platforms in Canada,” said Lisa Laventure, head of communications for Meta in Canada. The bill will come into force six months after it receives royal assent. Meta would not offer details about the timeline for that move, but said it will pull local news from its site before the Online News Act takes effect. Meta confirmed Thursday that it plans to comply with the bill by ending news availability on Facebook and Instagram for its Canadian users, as it had previously suggested. And Canadian Heritage Minister Pablo Rodriguez has promised to push back on what he describes as “threats” from Facebook and Google to remove journalism from their platforms. Ottawa has said the law creates a level playing field between online advertising giants and the shrinking news industry. The bill, which is set to become law, was passed amid a standoff between Prime Minister Justin Trudeau’s government and Silicon Valley tech giants. (AP Photo/Thibault Camus, File)(AP/Thibault Camus)OTTAWA, Ontario (AP) - Canada’s Senate on Thursday passed a bill that will require Google and Meta to pay media outlets for news content that they share or otherwise repurpose on their platforms. Canada's Senate on Thursday, June 22, passed a bill that will require Google and Meta to pay media outlets for news content that they share or otherwise repurpose on their platforms.
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